Sunday, February 01, 2009
Wise words from Seth Godin
From the blog of a business guru:
What are you good at?
As you consider marketing yourself for your next gig, consider the difference between process and content.
- Content is domain knowledge. People you know or skills you've developed. Playing the piano or writing copy about furniture sales. A rolodex of movers in a given industry, or your ability to compute stress ratios in your head.Domain knowledge is important, but it's (often) easily learnable.
- Process, on the other hand, refers to the emotional intelligence skills you have about managing projects, visualizing success, persuading other people of your point of view, dealing with multiple priorities, etc. This stuff is insanely valuable and hard to learn.
While I don't really agree that Content is the easy one & Process is the hard part. (I think it can be well the opposite actually). I like the way he separates the attributes necessary to market yourself into the 2 sides. We always strive to achieve both.